As an outsourcing company in Davao City, we know that it takes a whole lot of grit and determination to find success in the Filipino BPO industry. That includes the marketing business. We have to remember that we’re not just competing with fellow local companies. We also have to go toe-to-toe with foreign firms that often have better technology and internet connections than we do.

But despite the advantages that many other countries have when it comes to resources, digital marketing in the Philippines remains strong. Why is this so?

No matter how advanced tools can get and how fast your Wi-Fi is, it doesn’t matter if you’re not up to the task of promoting yourself or your client online. Sometimes, all we need is to go back to the fundamentals of digital marketing.

In the hustle and bustle of the outsourcing life, it can be easy for us to forget the basics. How about a quick refresher for the busy marketer? Let’s backtrack and remember what we were taught as beginners:

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Quality of Content > Quantity of Content

So, your business has a website. You post new content on regular basis, true. But have you stepped back and reviewed what exactly you have been posting? Are you making content for the sake of having something to post, or are you creating for the people you cater to?

Sometimes you might have to sacrifice posting daily if it means being able to make more meaningful content. But if you want to stick to your schedule, it might be time to find help or do something to bring back your creative spark.

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Use Social Media, but don’t abuse it.

We know that a digital marketer who doesn’t utilize the power of social media is severely limiting their online reach.  There are free social media management tools out there at our disposal, such as Hootsuite and Buffer, which can make scheduling and posting a lot easier.

We should also remind ourselves not to post too much in a day—there’s a chance our posted contents might drown each other out in the feeds. We need to be careful with hashtag use as well. Too much and our captions might look like a wall of text.

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Engage with your targets, communicate with your clients.

The beauty of the online world is that we are able to reach out to people from long distances for free. Outsourcers don’t take this gift from the Internet lightly—it’s what helps their businesses grow.

Interaction helps build relationships with customers and with people who may not be customers now, but can lead you to more business opportunities in the future. It also gives them the impression that you care for your clients and will go the extra mile to make their experience better. Good experiences leads to longer and more amicable working relationships.

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Study, study, study.

Just because you’ve handled a lot of projects under your belt doesn’t mean you don’t have to keep learning anymore. Online marketing trends come and go. Consumers’ taste change all the time.

Adaptability is the name of the game here. Research on the latest tools you can use, your competitors’ strategies, and prospective customers. Outsourcing means you have to be flexible and knowledgeable in your options.

Compare digital marketing with fishing. The Internet or social media is the body of water. We study the waters to see what’s the best way to fish there. Content is the bait. The target audience is the fish. Interaction is the rod that reels them in.

Digital marketing isn’t for everybody. It can take a lot of time and effort to achieve your goals on your own if you lack the experience. But it’s an effective method of attracting more people to avail of your products and services. It’s the reason why many businesses both local and foreign hand out this kind of job to those with the knowledge and expertise.

So why not let an outsourcing company handle your online promotion needs as well?

(Icons/images from Flaticon.com)

 

Kate Madrazo
Kate Madrazo
Besides the love for dogs and putting mayonnaise in her favorite 'palabok', Kate has a knack for making sure that the t's are crossed and the i's are dotted. A deep thinker with a heart for various social advocacies, she's one of the modern Juanas you'd want to have coffee with.

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