It is taking over the world as one of the most popular form of performance art, captivating worldwide audience with catchy tunes, fierce performances and stunning performers. Korean pop culture, also known as K-pop, is taking the world by storm.

As a foreigner on the outside looking in, it can sometimes get confusing why these K-pop artists have such a large following. Don’t get us wrong, K-pop artists are multi-talented folks, who go through intense training just to be professionals in their field.

But considering how most K-pop songs are written and performed in the Korean language, it can be quite intriguing how it earned such a large strong pool of followers around the globe.

Well, there are a lot of things that point out to K-pop’s success. But one of the most remarkable things that contributed to this industry’s success is their concept of “fan service”. And it’s something that business owners can pick up a thing or two from.

What is fan-service?

These flower boys are ready to impress their girlfriends aka fans. (c)Kpopmag

A quick Google search would tell you that the term “fan service” actually originated in Japanese manga. It is defined as the “material in a work of fiction or in a fictional series, which is intentionally added to please the audience”. The same description can be applied to K-pop.

However, in the K-pop industry, fan service largely involves artists known as “idols”, reacting to their fans or act around their co-band members in a manner that is affectionate or lovable.

Essentially, the fans are the center of fan-service in the same way that the quote “customers are always right” applies to businesses. Fan service extends from shaking hands with fans to hugging them or letting them touch the artist’s face.

Boy or girl band members treat their fans as if they’re their “boyfriends and girlfriends”. Artists give fans snacks during special fan meetings. Some artists even get temporary tattoos of their fan clubs, or even get touchy with each other just to please the fans.

People-pleasing

During fan meetings, Kpop idols are lined up so fans get the chance to have a brief one on one bonding moment with each of them.

As explained above, it’s quite obvious that K-pop artists use people-pleasing to maintain their fan base or further enlarge it. Their inflated regard for what their fans like make them unique. Fan service continues to be an effective tool used to earn the fans’ loyalty to the group.

In the business world, being people-pleasers is one technique that business owners can imitate from K-pop stars. Although being a people-pleaser is often discouraged for every person, collectively pleasing a brand’s fans and customers is actually highly beneficial to any business.

 

By putting your customers on a pedestal, it’s easier to create a stronger bond with them. It’s a way for the brand to create a relationship with customers rather than just mere passive one-way marketing.

Admittedly, businesses’ version of fan service will be very different from the type of service that K-pop stars give. However, they can use it as a simple how-to guide on how they can perform their own fan service.

If K-pop stars call their fans their “girlfriends/boyfriends”, business owners can regard their customers as part of the family or their trusted best friend. They can also organize events that appear to be more centered on the brands while simultaneously promoting their brand.

There are many ways to be people-pleasers. It’s especially easier for businesses that have established their target audience and know what their customers like. If it worked for the K-pop industry, why shouldn’t it for your business?

Wennelle Jane Baldo
Wennelle Jane Baldo
Wenelle Baldo makes parallels between marketing and pop culture. It's what happens when you're obsessed with Batman, vintage films, and Tom Hiddleston.

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