Is your business in a tight spot? Do you need to boost your sales or your brand awareness? Perhaps the Internet can be of use to you.
There are plenty of things that you can do online. For example, you can start marketing your business on Facebook or build a website. Or if you already have a website, you can work on bringing it to the first page of Google’s search results with search engine optimization or SEO.
SEO is great if you want free site traffic (plus it makes your website so much better). The downside is that all the work will take quite a while before it takes effect.
But what if you’re in a bit of a rush? Let’s say that your business’s usual peak season is during Christmas, and it’s almost December. You don’t have the luxury of waiting for SEO to do its magic. You people to “BUY NOW!”, not visit your site and hopefully buy later.
This is where paid advertising come in.
Now, the kind that we’re going to talk about is PPC or pay-per-click. In PPC, you pay the publisher a certain amount for every click that your ad gets. It seems like a rather counteractive method at first, doesn’t it? But it’s actually a worthwhile investment, if your ads are effective enough. As advertising software creator Wordstream puts it,
“When PPC is working correctly, the fee is trivial, because the visit is worth more than what you pay for it.”
What makes a paid ad great is that you can target certain demographics or let your ad campaign run for a certain period only. Perfect for those seasonal promos, yes?
A good example of a PPC ad is the type usually found in the search results. See those links with the little “ad” label or with the tiny “sponsored” icon? Yeah, that’s what we’re talking about. You can have ads like that too using the Google Adwords program, Google’s own PPC platform.
It’s a pretty nifty advertising platform. You make bids on keywords you want your ads to appear on. The general idea is that the higher the bid, the higher your ads position will be. Of course, Google will also be looking into the quality of your ad and your landing pages. If it’s not relevant and not that good at all, don’t expect much out of your campaign.
Of course, that’s still a lot of work to do, right? You might not have the time do it all by yourself. You could hire more in-house employees…
…but taking care of their taxes and job benefits is, frankly, troublesome. Plus you might to buy more equipment or expand your work space for them. It can be surprisingly expensive.
To save yourself the trouble, why not have someone from the outside do all the work you can’t do? Look for a team from the top virtual assistant companies out there who you can trust. A VA team like the one we have can do everything your business needs online, from advertising to making your website better.
So what are you waiting for?