Is writing a status update on Facebook considered content writing? Yes, however, that’s not where it all ends, unfortunately. The content you produce is the meat of your business website, and if your visitors don’t enjoy the taste, you can say good bye to conversions. An elegant website might catch their attention, but it’s the content that will compel them to return for more.
You can now guess effective content writing can affect your SEO, PPC, and other marketing strategies. The search engine might lead them to your website, but it will be rendered useless when it doesn’t actually provide them the answer they’re looking for.
A wise idea for startup and small businesses that aren’t exactly experts in the field is to hire a Filipino virtual assistant. They can perform many tasks including content writing for a lower rate. This will help you save money while getting started in establishing your online presence.
Do Your Research
In constantly producing original content for your audience, you will be looking for undiscovered topics to add to the platter. Most times, you won’t know everything, especially when it comes to new trends. Of course you’d want to ride the hype and write something about it immediately. But you can’t do that without properly educating yourself first about it. And that will only come from research. A little time spent on research won’t hurt, but spreading misinformation would.
Always answer the question “why should you care?” Scroll up to the top of this page and read our intro paragraph. Notice how the second sentence explains why learning these content writing tips is important?
Make It Relevant
You can spend all the time in the world to create all the interesting topics, but if it’s not what your audience wants, no one’s going to read it. The first thing you should ask yourself is “why is this important to them?” If the article is going to provide them the answer they need (e.g. how to fix a light bulb), then you must be able to accomplish that.
Be Clear and Concise
This is the internet. Users don’t hang around to read blocks and blocks of words like they do with books. They want to find their answers as fast as possible. You aren’t writing a literary piece either, so it’s best to be direct with what you want to say. Going back to the light bulb example, here’s how to write a concise instruction: “To fix a light bulb, the first step to do is.., the materials you will need are…”
Add Some Spice
There about hundreds of articles out there that will be identical to yours. That isn’t necessarily a bad thing because it’s inevitable. The only way you can make your article stand out is to make it entertaining for the readers. Was it funny? Was it touching? What makes it memorable? A piece of content will likely be more shared when it’s able to incite emotions.
Keep it Natural
Remember that you are writing to a human being. You don’t want to sound like a robot blurting out information. There’s no pressure with this. You can sound formal while still talking like a human. After all, the purpose of your content is to communicate something to your audience, and failing at this will only defeat its purpose.
This also applies for your keyword placements for your SEO strategy. Don’t put them in a random place in the article. An effective SEO article should make the keyword feel natural and cohesive to the paragraph it’s in.
A common knowledge: plagiarism is a crime. When you take an idea, quotation, or paragraph from another source, you must cite them at all times. It’s only mutual courtesy when you want other websites to respect your content and not plagiarize you.
Quality content can’t be achieved overnight, and many businesses don’t have all the time and resources to have their own team. If you’re one of them, outsourcing web content writing services is just for you. Good luck on your journey on digital marketing!