Snapchat is one of the fast-rising apps that continues to be popular among millennials and the even younger generation. It has over 100 million active users worldwide that releases 400 million Snaps per day, and generates 5 billion daily video views. All these numbers, they earned since the app was created in 2011.
As it slowly creates a name for its own, businesses are also considering the possibility of joining the app. CNN, National Geographic, Domino’s Pizza, and Starbucks are already kicking it on the platform. But should you hop on it too? Here are 7 benefits of Snapchat for growing businesses.
- Use Snapchat as a marketing tool
Snapchat aims to be unique from other social media platforms. Snapchat highlights its contents that self-destruct 24 hours after it was published. Also, it also doesn’t allow its users to submit edited contents on the platform which prompts users to submit real-time videos and pictures.
Although it admittedly sounds like a risky platform to be in, business owners can actually use Snapchat’s unique functions to their advantage. Businesses can host contests, give sneak peeks to live events, tease audiences of their new products or just use the filters, emojis, and doodle options to promote their existing ones.
- Younger audience
If you’re targeting a younger age group such as the millennials and Generation Z, then Snapchat could be the best platform for you. Among its subscribers, 23% belongs to the 13 to 17 age group while 18 to 24 years olds make up 37% of the population. 26% of the users belong to the 25 to 34 age group, while the remaining 14% are made up of individuals from the 35 and older age bracket.
- It allows users to play
Snapchat is a much more informal platform compared to Facebook, Twitter, and Instagram. It encourages users to be creative, funny, and spontaneous with its geofilters, emojis, music, and drawing options.
With Snapchat, business owners have fun and engage with their audience. Give discounts through the platform, or make funny pictures out of your products. In Snapchat, there is less need for filters and processed content. Most social media experts even advice users to use “raw” photos to make content look more personal, just like one sent by a friend.
- It saves money
Since there is no need for professionals to alter photos and videos, the more businesses can allot their money on other projects or expenses. The application is also free, which is great especially for those who wish to make the most out of the application without spending too much.
- It can be used for customer service
This benefit solely relies on the spontaneity of the platform. Since Snapchat encourages users to be more instantaneous and connect to more people, business owners whose target market are the millennials and younger to use the platform to interact with their audiences who have concerns.
Customers can send a Snap to the company about their concern, and the company can reply to the customer through another snap. However, when integrating Snapchat as a customer service platform, businesses will have to ensure that they can immediately reply to the Snaps anytime.
- Businesses can be pioneers
Since not all businesses are on the platform yet, joining Snapchat as early as now will make businesses the pioneers on the brand. It will allow them to create a stronger community on the platform for a longer time before majority of other businesses flock in.
Snapcash is another feature that businesses can utilize. Users can send and receive money to their contacts who are eligible to receive money by linking their debit card to the app, which can be used for ecommerce.
Other than the seven points stated above, Snapchat has many other benefits that businesses can use. However, just like any investment, it is worth giving a thought whether your business is ready for Snapchat or not. A platform’s effectiveness for business largely comes from the way it is used. Sure, Snapchat is ready for you, but are you ready for Snapchat?
Here are other Snapchat facts you need to know.