Dear E-commerce shop on Facebook and Instagram,
You’re probably wondering why I’m writing this to you. You see, there was a time when I desperately wanted to buy something you were selling on your page. But I didn’t go through with it.
Do you know why? Because you didn’t have a website.
I get not having a physical address (being an e-commerce business and all), but still. You didn’t have a website. I was almost convinced by the photos of happy customers who got the products you shipped to them. The four and five star ratings on your reviews nearly helped too. But you could have gotten me sold, and many others too, if you had a website.
You might tell me, “But everyone does their thing on social media!” Yeah, so? “Why have a website if I can stick to an FB page?” I understand if your budget is tight. Maybe you just don’t want to spend money on a professional web development company. But having a site opens more doors than you’d expect.
Let me give you three reasons why you should get yourself a website:
They make your business look more credible.
I’m not saying that it wasn’t legitimate in the first place, but your brand will be more trustworthy in the eyes of many potential customers.
This is especially important since people don’t have a physical place that they can go to. Since there is to tangible location, a website is the best next thing you can provide them.
It’s Another Way To Reach People And For Them To Reach You.
It’s true there are millions of people that your shop can reach out to on social media alone. But what about the others that don’t? By providing a website, you are also giving each other an opportunity for interaction. And interactions build to a better relationship.
It’s another way for people to find you. How many use good old Google instead of Facebook to look for shops? Speaking of which…
Two Words: Online Visibility.
You want the business to be more successful on the Internet? You have to make use of everything you’ve got. No websites just makes it seem like you’re not interested in expanding at all.
Yeah, I get it. Those other things you have to do–SEO, creating content–to bring your site rankings up take work. A lot of it. But with the right people, it’ll be worth it in the end.
So, dear E-commerce shop, what’s stopping you from having a website to call your own? Expenses? There’s an affordable web design company just waiting to help you out. What are you waiting for?
A Could-Have-Been Customer