You can make money out of emails. But how much and how fast depends entirely on the type of emails you create and the audience of such emails. Customer conversion happens through following a marketing funnel.

Of course, it is necessary to be careful and mindful when it comes to crafting your marketing funnel, but there are crucial email mistakes you also need to avoid in order to ensure the effectiveness of your email marketing campaign. Here are some email marketing mistakes you need to avoid:

Lengthy emails

It’s an email, it’s supposed to contain some words. Yes but remember that you’re writing to an individual who probably doesn’t have the entire day to read your email. This is why it is important to keep your email concise but also compelling.

Clearly establish the goal of your email. If you’re planning to sell, clearly state why your customers should avail your service or product and what they can get from it. No, you don’t need to write a lengthy essay about the history of your company or your business partners. You can save that part for your website or the “About” section of your social media pages.

Lack of visual content

One of the best ways to make your email stand out is through incorporating videos and photos in them. It makes your piece more interesting since it gives the readers something to watch other than words that they need to read.

You can include videos and images that are relevant to your email. GIFs are also unique types of content you can include especially if you’re planning to feature clips that are just a few seconds long.

Leaving emails unnoticed / slow email response

Send out your emails but remember to keep an eye on the replies you get. After all, one of the most crucial parts of a good email campaign management is making sure that replies from your leads get immediate and the right response.

Writing like a colleague than a friend

Before writing your email, determine what kind of tone you’d want for your email. Do you want it to be formal? Or do you want it to sound like it was sent by a friend? Regardless of tone, remember to make your email personal.

Make sure that your audience understands that you are talking to them. This is one of the best ways to showcase your brand’s authenticity and a great foundation for a good consumer-brand relationship.

Email marketing can be highly successful if you have the right marketing strategy and strong content.  You can do it on your own if you’re just getting started with your business. But if you want faster and more efficient results, you can work with a digital marketing company that offers email marketing campaign services. This way, you’ll be able to clearly establish goals, oversee everything about your campaign and easily monitor its progress. At the end of the day, there is so much potential in email marketing, you just have to ensure that you’re doing it properly and that it’s directed towards the right people. Good luck!