The internet is a place where an indefinite number of information is found. Because of this, businesses get intimidated to create a new website for it might die out quickly. With a help of an experienced virtual assistant SEO (Search Engine Optimization), you can help keep your site stay on top. However, there are some basic SEO tasks you can do without professional help:

Keyword Optimization

Keyword is the foundation for all SEO efforts and should not be overlooked. Keywords are what your visitors use to find your website. With the right keywords, you can find your website on top of competition.
Beware though to not use too many. Some search engines have unleashed an over-optimization penalty that preys over websites that uses too many keywords into a single page. The rule to follow here is simplicity. Start it right by thinking of at least five keywords or a small phrase for each page on your website.

Title Tags

Title tags on the pages of your website tells search engines what the page is all about. It should not exceed 70 characters and include your business name and keywords relating to that specific page only.
Tags are found betweenandin the HTML of your web page. It is highly critical to know what to place in between. So utilize keywords and never use conjunctions (the, and, after, in, but, for, with, etc.) if possible.

Meta Tags

Some, but not all, search engines use Meta Tags to have more insight on what your page is about. Though there is still an ongoing debate whether Meta tags remain useful to search engines, one thing is for certain, it is not a magical solution to put you on first rankings. It is only a part of a very huge puzzle that search engines look at. When Meta tags are implemented correctly, they can have a positive impact on your website optimization.

Content

Content is also highly important both for your visitors and search engines. The more content you have, the higher your chances of being placed by search engine in the search index. The more content you have, the higher the likelihood your visors will come and visit your site.

The secret to satisfying both the search engines and the visitors is quality content. Creating quality content of blog posts, articles, videos, and podcasts is labor extensive, but worth it. When visitors like your content, they’ll share it on social media and other people will have a chance to look into your site, increasing the number of visitors.

Link Building

The basic goal of link building is to let other websites to connect to yours. Links are like votes, the more clicks, the higher your rankings. Getting links with keyword anchor text will help you rank specifically with your keywords.

Not all links are of good quality. Some are spam like that you should avoid. Gathering good, quality links requires you ask for it. Major news outlets and well-renowned websites lets you submit posts as a guest blogger and you will get a link back to your website at the bottom or top of your blog post.

Do it Yourself or Need Help?

The above mentioned are just some of the minimal baring elements for a search engine optimization. However, if you feel overwhelmed with all the needed work, you can always get professional help. We have an available virtual assistant SEO to do this job for you.

Jessica Madrazo
Jessica Madrazo
Jessica Madrazo is the Operations Director of CoffeeBot. She's also a Hootsuite Ambassador and Social Media Manager for Dakila. She provides training to help entrepreneurs and small business managers promote and manage their business online and on social media. On the side, she volunteers for different advocacies on climate revolution, local arts, internet freedom, women's rights and more. She dreams of a world where people are able to tap their inner heroism and work together for a better world. She has a Dalek watching over her computer.
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