Social media can be extremely useful in collecting local business leads. With billions of users in Facebook, and millions across Twitter, and Instagram, there’s no shortage of people to sell your brand to.
While you can always be present in all platforms, you have to pick your battles wisely. Sometimes it means investing more in Facebook paid advertising than Twitter promotions, or vice versa. For small businesses, making the right decision is crucial because budget is limited. If you haven’t established a social media presence yet, this guide can be your start.