Have you ever noticed what looked like a sponsored post, but in your email inbox? At first, before your inbox starts piecing together information about you through the emails you receive, you get something generic, like a Google ad. But over time, you notice that the ads become more and more specific.
It is because your email inbox has created an algorithm for you, and it tailors the ads to what it believes are your preferences.
Email campaign marketing is one of the “oldest” forms of digital marketing. Back in the day, they’d end up in the spam or junk folders because people never really paid attention to them. You’d receive the most obscene ad, like something for lawn mowers or a raffle ticket that entitles you to a $100,000,000. But thanks to algorithms, people take notice of email ads more often because they receive messages that pique their interest.
There’s More to Use Than Text
Consider text as the fine print to give users the details about what you’re advertising, but what hits the spot is an informative graphic. It can come in the form of an infographic or an explainer video. Unlike other social media platforms like Facebook, Twitter, or YouTube, people don’t spend hours browsing through their emails. It’s a grab-it-and-go kind of situation.
You, as the advertiser, need to get your point across quickly. Use visuals to focus the consumer’s attention on the particular product you are trying to sell them to lead them to your website.
Buttons Are Your Best Friend
If you’ve ever come across a big, red button that says DO NOT PUSH, in big, bold letters, you’re lying if you say you never got the urge to push it. The same applies to emails. Buttons emphasize action and spark urgency in the consumer. They are so much more appealing to click on than a plain old link.
It also gives the consumer the impression that you put some thought into the ad you sent them. After all, in the digital world, presentation is just as important as the product itself.
Make sure your images are at least 600 pixels. You’re not in control of what device your consumers are using to check their emails. What may look fine on their mobile phones might be a blurry mess on their desktops, so the general rule of thumb with images is that bigger is always better.
Just make sure that you place the image correctly. Sure, you have a good picture with high resolution, but if it blocks off the rest of the email, it doesn’t make it any more appealing. Put in a place where you want the customer to focus on and where you want to make the most emphasis.
Email campaign management is all about getting your material to your customers and making sure that they read them.
If you need any help running your email campaigns, you know who to call.