Zayn Malik caused a ruckus in the entertainment industry when he decided to leave One Direction and pursue a solo career in March 2015. A lot were rooting for his failure, considering he was the shy type and the odd one out in the group. But he managed to create a trademark which seems to be more lasting than 1D.
His solo debut song “Pillowtalk” skyrocketed at the number one spot in just a month at the Billboard’s top 100 from its first release in January 2016.
1D only reached a number two spot in a span of 4 years. So, how’s that for a solo act?
We can relate Zayn’s drastic shift in career in establishing a brand. You may be part of a stable corporation, who you thought would go a long way, but you’d realize later on that their vision doesn’t align with yours anymore. Instead of wasting your time and effort in blending with the majority, why not go after what you really want?
Pursue your passion without losing your individuality!
For a beginner, leaving your comfort zone and starting from scratch is very intimidating and difficult. In this blog post, we will provide you some pointers to consider if you decide to go solo lobo.
Begin by Focusing on One Strength
Like Zayn, his type of tune ever since he knew music is more of alternativeR&B, unlike 1D which is more pop rock. From there, he was able to write songs that he can easily relate to, especially about sex and the troubles of a young adult – topics that he could not express when he was with 1D.
Establishing a brand or business, no matter how well-financed, is still not enough if you are thinking a lot of startup ideas.
Focus your resources on one area and grow from there.
Remember how Apple started with just computers? Now they offer mobile phones, other smart gadgets and services after they have already established their mark as a great Computer Company.
“Work with People who Matter”
How did Zayn make his first solo song memorable? Simple. Gigi Hadid. His Pillowtalk music video was just taken in one studio with Gigi Hadid and two or three extras – the rest are video effects.
Gigi Hadid is a popular personality whose connections with fashion, music, television and more run deeper than any other celebrity.
In branding, it is important that you collaborate with people who understand you and know your target market. People tend to leave you in the middle of everything if they don’t share the same respect and commitment to your vision. Your team doesn’t have to be big as long as you keep the right people.
“Always Deliver What You Promised”
Zayn made a statement in 2015 that he would be coming up with a solo album after a long hiatus. And he did at the start of the year 2016.
Establishing a trust factor for a brand is a difficult task for a starter. Before reaching out to your market, you have to ensure that your brand is exactly what you say it is. This is the phase that can make or break you.
Branding doesn’t stop at creation. You have to make it competitive by sticking to your trademark, but with variations in purpose, story, content, behavior and experience.
Do not focus on end goals. If you do, there’s a tendency that you would be selling just the “usual” brand. At the end of the day, it is not Zayn’s solo album that made him, it’s his drive to show the world what he is capable of as a solo artist, and that he brings in a more profitable kind of brand.
Keeping it Original Online
With the availability of today’s web services, you can take your branding schemes to the next level. The only downside about it is its tendency to dilute any marketing plot once it becomes a hype and everybody is doing the same. The web world offers you vast opportunities to reach out to your market even on a short period of time. Take social media for example – there’s no other platform that could allow your marketing to go as pandemic as social media in just minutes.
But just like Zayn’s commitment to his own grain and creativity, your business can stand out if you employ the best fitting online marketing platform to gain that lasting and significant brand recognition. You just have to remain true to your brand, but be diverse in marketing it online.