Creating a website may sound exciting. But it is not like placing a picture inside an album. When you want your website to be found, you need to undergo a process. You need to direct the search engine traffic to your website. This is what search engine optimization is all about. I will not be discussing what SEO is. You most probably have understood it by definition. The big question is, how do you place your website on the top of the search results of these gigantic search engines?

At the start of creating your website, perhaps you have thought of hiring a SEO content writer, a SEO assistant or getting a SEO service provider. This certainly does make your SEO experience easier. However, hiring any of these staff or services will still require your participation in developing the accurate SEO content strategies.

Define your goals
The first thing that you have to discuss with your SEO content writer are the goals of your business. It is essential that your writer completely understands your business. Your major reason for creating a website is attracting visitors and turning them into customers. For this reason, your writer must create contents that are that in line with the goals of your business or website. Each content found in the pages of your website must encourage your visitors to read, stay and go back to your website.

Know your audience
Based on your products or services, you probably have the idea on who are the group of people you want to reach. Focus your SEO content on your target market. Create a content that is according to their interests. Definitely, it will drive in more traffic. Moreover, your audience appreciates it if you have blog articles that are helpful and up to date.

Have a schedule and stick to it
When you have identified the target audience and the topics, usually in keywords, make sure that you have a schedule of when to publish a new content. In each day of the week, you can assign different types of content to publish. Your SEO content writer will make help you create this schedule and assign the topics for your articles. This is very helpful especially in managing your blog posts.

Analyze your SEO content regularly
To stay on top of the search engine ranks, you need to analyze your SEO content regularly. Review and discuss with your SEO team what content works and what doesn’t. Look at the page views links, comments and shares on social media.

No one understands your business better that you do. You need to make sure that your entire team understands what you want to accomplish. Also, you need to develop the right content strategies for your website. Having a SEO content writer who creates interesting, engaging, and informative content will definitely boost your website in the top ranks of the search engines.

Jessica Madrazo
Jessica Madrazo
Jessica Madrazo is the Operations Director of CoffeeBot. She's also a Hootsuite Ambassador and Social Media Manager for Dakila. She provides training to help entrepreneurs and small business managers promote and manage their business online and on social media. On the side, she volunteers for different advocacies on climate revolution, local arts, internet freedom, women's rights and more. She dreams of a world where people are able to tap their inner heroism and work together for a better world. She has a Dalek watching over her computer.
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