It’s the new decade. If there’s something you’ve been holding off or doing ineffectively for some time now, the beginning of 2020 is a great opportunity to change the game. Forget about your failures, your ego, or the perceptions you may have about your business. This year is filled with chances — and all you have to do is to take them.
Here are some effective business resolutions to tick off this year:
#1. Provide Value: Add New Website Content
There’s no better way to serve your audience, clients, and influencers than to give the gift of value.
The highest value that you can provide your audience is to offer guidance, awareness, and knowledge on how your product can benefit or alleviate the challenges that people may have in their lives. Doing so increases your brand equity and credibility. Additionally, presenting relevant content online can give your audience the idea that you really know what you are doing. In other words, it makes you sound like an expert in your industry — making it effortless for your audience to trust you and your brand.
Moreover, it’s important not to sound like you’re selling anything when producing content. You may create your own content with your insights, knowledge, and techniques, or alternatively request the assistance of business process outsourcing companies. These are experts in research and the presentation of product knowledge that can help you achieve the right content for your website or social media page.
#2. Be Heard: Expand Audience Reach and Increase Likes before July
You’re probably scrolling through your feed right now in between reads. Almost everyone today, except maybe some grandpas and grandmas aged 80 years old and above, are on Facebook. This is why if you want your brand to be heard, it’s essential that you be present on the big 3 platforms: Facebook, Instagram, and Twitter. In addition to providing value, this is where you are most able to make your content accessible and visible.
#3. Take Advantage of your Competitors: Benchmarking Keywords
You’re not the only ones putting out content online. Your competitors, especially those that have been in the market for a while, know the game of keyword selection.
Finding and utilizing the right keywords is probably why your competitors get to the top of the Google search results page. It’s time to make a competitive analysis by asking yourself these questions:
What keywords are my competitors using that I am not?
Who are their targets?
What are their best-selling products/services?
#4. Maintain relationships with your clients: Regularly Send Email to Customers
Yes, you still need this in 2020.
Undoubtedly, email marketing is one digital marketing technique that still hasn’t gone out of style, far from its parent which gained popularity in the 1970s. Although potential clients don’t want anyone spamming their inboxes with sales emails, with the right content and the right approach, clients can maintain a close relationship with your brand through regular emails. Additionally, it’s a chance for you to cross-sell, upsell, or provide aftersales assistance to your client.
2020 is a year of new chances. It’s a year of luck, but only if you take action. Your business isn’t magically going to be a hit after you tick these items off your list, but your business is definitely going to increase its effectivity, credibility, and presence for the months to come – the perfect recipe for a stronger business this 2020!
Aiming for greater heights? We’re here to help you tick these off your 2020 Business Resolutions Checklist. Connect with us to know how we can delight your audience in the best way possible.
CoffeeBot Solutions is a business process outsourcing company based in Davao City Philippines that offer digital marketing services and support businesses to attain success.