Building a website is more than just getting a designer with an eye for visually compelling style, or getting a web content writing service for great write-ups. More than content, it’s about making it easier for users to find their way around the website, and accomplish what they came for.
Web design is all about user experience.
Is your website customer-oriented? Here’s a checklist for your convenience.
Make sure your web pages don’t look crowded. White space is a key element to achieve this. Put a lot of white space in between blocks of text and separate elements that are not supposed to be grouped together.
Complicated web layouts are off-putting because they’re confusing. A simple design, on the other hand, is easy on the eyes, and easier to follow.
Use visual hierarchy to guide people to what’s important. Use headers properly, and embolden calls to action. Stick to a color scheme with one dominant color, and use ideally just one or two secondary colors.
Mailchimp’s homepage makes excellent use of white space and visual hierarchy. Everything looks clean. The pitch is emboldened, the call to action boxed, and while the paragraph may be in smaller size, it still demands attention because of the absence of distractions and the white space around it.
Web design is also about making everything easily identifiable to the users. Use bullets if you have to enumerate some things, or icons and illustrations that are universally recognized to guide users about what they’re in for. This is helpful in describing a product or service that you want your potential customers to try.
This section in Microsoft Office’s home page uses icons to highlight the headings that talk about the benefits of Office 365.
Also make sure that your hyperlinks are visibly differentiated. Either use a different color for them or embolden/underline them. Hyperlinks are a great way for users to discover other content across your page so it only makes sense that you find a way to emphasize them.
Easy To Access Navigation Bar
The navigation bar should be visible wherever they are at the page, or at least easy to locate when they are scrolling through. This makes it easier for users to go to and from web pages.
The navbar should also be complete, as much as possible, with links to other important pages in your site. The basics aside (like the homepage and the blog), it will do your visitors a favor if you made it easier for them to get in touch by putting a Contact button on the navigation bar instead of putting it all the way on the footer (although both would be ideal).
The navigation bar of Apple’s website follows you as you scroll down, and features links to different categories, the most important of which is the link to their Support page where customers can get help for problems they might encounter with Apple’s products.
This is at the heart of user experience. When you think about people visiting your website, you also have to think about the possible platforms they might be using to go there. Smartphones are commonly used for browsing especially now that a lot of businesses also use social media to promote their websites.
Take a look at how Adobe’s web design works well for both mobile and desktop. This makes sense as Adobe has also developed several apps for mobile apart from the usual desktop editing software they sell.
Did your website check all the boxes in our list? If not, you might want to reconsider improving some elements in your website. If you don’t have a website yet and want to start building one, we can help you with that. We’re a digital marketing and web design company in Davao City, Philippines and we’ve been helping small businesses grow with the services we offer.