Reaching online audiences require different approaches depending on what your main goal is, as well as the length of what your pitch is. This is why sending regular email newsletters is a popular marketing method businesses use when they wish to build consistent correspondence with their potential customers. In order to execute this successfully, however, proper email marketing campaign management is a must, and even more important than that, effectively written newsletters.

Investing in reliable email marketing campaign services is an important factor, but it’s also important for every business owner to tell an effective email from an ineffective one. Here’s an infographic on how you can better discern.