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The Secrets to Successful E-mail Marketing

The Secrets to Successful E-mail Marketing

Despite what people may be saying, e-mail marketing still remains as one of the most effective ways of communicating with your potential customers. Many entrepreneurs use this strategy because it is simple, reliable, and it helps them save money because it is...

Why Software Companies Need Lead Generation

Why Software Companies Need Lead Generation

As any successful business owner can tell, a well-developed business does not rely on the customer effort-wise; pro-activeness on the business’s part is essential. It’s not enough to passively advertise and hope to grab the attention of potential customers anymore....

Basic Email Marketing Mistakes You Need to Avoid

Basic Email Marketing Mistakes You Need to Avoid

You can make money out of emails. But how much and how fast depends entirely on the type of emails you create and the audience of such emails. Customer conversion happens through following a marketing funnel. Of course, it is necessary to be careful and mindful when...

E-mail Marketing and Social Media

E-mail Marketing and Social Media

Businesses today are constantly finding ways to promote their brand to a larger market. Undoubtedly, money will have to spent, but it doesn’t have to be all the time. There are ways wherein costs are minimal while the benefits are high. The perfect example for this...

Why Businesses Should Try Email Marketing

Why Businesses Should Try Email Marketing

Email and calls are two mediums for communication that have their own strengths and weaknesses. Marketers understand that, which is why both have become the chosen mediums for marketing products. But in this internet era where almost everyone is glued to their phones...

The When and How of Outreach Marketing

The When and How of Outreach Marketing

Outreach marketing, though fairly new to the marketing game, is rising rapidly as one of the most effective marketing strategies nowadays. Its rapid rise came from its unique setup, a more personal approach, compared to the conventional one-way promotional schemes. It...

Outreach Marketing Schemes that Turn Clients Off

Outreach Marketing Schemes that Turn Clients Off

Outreach marketing might be considered a relatively new marketing strategy, but it doesn’t discount the fact that it uses marketing fundamentals in reaching out to influencers and clients. It introduces a unique marketing proposition as it sets its sights on...

Six Outreach Marketing Practices Worth Emulating Type

Six Outreach Marketing Practices Worth Emulating Type

Crafting a compelling outreach marketing strategy is quite tricky. It requires every marketer to invest in research and resource management to create a list of qualified influencers, and develop a marketing scheme that the company could use for business opportunities...

What is Outreach Marketing and What are its Benefits?

What is Outreach Marketing and What are its Benefits?

Outreach marketing is one marketing strategy that is not very familiar to many. It is usually done through email, but is different from the traditional email marketing per se. As defined by Track Maven, outreach marketing is the practice of distributing information...

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