Great news for all the local businesses. Facebook has recently rolled out their verified local business feature. This puts a grey check mark beside your page name, indicating to your audience that you’re a verified business.
This badge is similar to the blue check Facebook provides celebrities, entertainment organizations, sports teams and other entertainment related groups. The color simply differentiates the businesses from the entertainment organizations.
As of writing, the feature is only available for businesses with physical locations in the US, Canada, Great Britain, Australia and New Zealand, but it is expected to be available for everyone very soon.
How to Verify Your Facebook Page
Facebook provides a very detailed instructions for pages who qualify for this badge. You can find the full instructions here.
- Click Settings at the top of your Page
- From General, click Page Verification
- Click Verify this Page, then click Get Started
- Enter a publicly listed phone number for your business, your country and language
- Click Call Me Now to allow Facebook to call you with a verification code
- Enter the 4-digit verification code and click Continue
We all appreciate Facebook’s efforts to acknowledge the legitimate businesses, and we’ve already taken advantage of this feature for our clients. This may be their way of making up for minimizing the views pages get in favor of those who pay for their ads.
I’m not singing praises for this single feature, but I’m seeing a better trend compared to last year’s updates.
Aside from this feature, they added several things that has made businesses and social media mangers’ lives easier. They added the call to action feature, and then, made it more prominent on mobile devices. I also liked the expiring posts, and have yet to try their Instagram ads.
Nevertheless, I hope Facebook is consistent with their efforts to make pages more attractive to businesses again. Our clients don’t mind shelling out money for ads, but during the times when there’s nothing major to promote, we still want the business to be visible on Facebook.
I’ll be watching you Facebook.