So, you now have a business in Davao. Congratulations! Davao City is currently one of the best places in the Philippines to place your investments in. Because of this, companies both big and small have been making their marks in the city.

Did you know that Davao City’s investments grew by three hundred percent last year? Most of it is due to real estate, infrastructure and product exports. But BPOs still play a part too, and so do smaller businesses.

You’ve made the right choice in helping this city grow. But how do you help YOUR business grow?

A lot of local businesses rely on word of mouth and Facebook pages to get themselves known around the city. It’s undeniable that these are effective ways of spreading the word about your business.

Yes, Facebook may have over a billion users. It may be an all around social media website with a little bit of everything to offer for digital marketers. While this may seem enough for most, it’s not.

To truly give your business the boost it needs, you need to tap into a whole other Internet giant—Google.

Try searching for “sushi restaurants in davao”,“davao car rentals”, or any shop in Davao City or other places. See that map on the first page and the list of places? You can add your business there too.

Google My Business–GMB for short—is Google’s very own directory that allows you to add your business in the local listings. You can put the directions to your shop, contact details, and website–if you have one.

Google also makes sure your business is legit. When you sign up, they send you a postcard with your PIN on it for verification. Post Office boxes aren’t allowed—only your actual address.

You can then optimize your My Business page with a description (keywords is the magic word here, but don’t overdo them), the type of business you have, your open hours, and so on.

It’s also recommended that you add photos of your product and services as well. It’ll look more appealing to searchers.

Do take note that only business owners can verify their My Business page. If you’re outsourcing this work to a company, you can still permit them to manage it. You still have complete control, however.

One other thing—users can leave reviews on your GMB page, so don’t forget to give quality services!

Optimizing for the sake of your business seems like a tiresome task for the small Davaoeño entrepreneur, but it’s still essential if you want to make your mark in the local community. Why not hire an SEO agency in Davao? Or you can get the whole package by getting an all-around outsourcing team. You can get a website done and your name up on Google. You can even have them manage your Facebook page.

Best of all, you’ll get specialized Davao search engine optimization, tailored for your local business.