SEO or Search Engine Optimization is a means to enhance your site and possibly reach more people and potential customers. It involves a lot of steps and techniques to make Google and other search engine recognize you. Site owners, who don’t have any background or time, hire SEO experts to do it for them. Hiring experts can either do good or bad result to your site, given that there are many factors affecting the rank of your site and given that not all SEO people are the same in terms of approach and knowledge about optimization.

Before hiring, you must be aware of the market first and the SEO in general. It’s quite risky allowing people do something to your site without your prior understanding with the process. Here are some of the things SEO experts provide:

  • Analysis of your site content or structure
  • Content development
  • Keyword research
  • Technical advice on website development
  • Link Building


There is no “highway” in ranking. Never ever believe in so called “experts” that they can put you in the first page of Google in just one week. It takes a lot of time and may even reach a year or two to rank (depending on competition.) You can’t even pay Google to rank you up. (Take note that advertising with Google will not improve your site’s organic visibility, it will, however, improve your visibility in sponsored ads section of search results). Building an organic traffic is way more important in Google ranking which requires the quality of your content, the structure of your site, quality links etc.

Choosing an SEO

If you are really in need to hire an effective virtual assistant SEO, here are some questions you need to ask for you to have an idea about him, his approach and capability:

  • Do you have any samples of your previous work?
  • What do you know about Google Webmaster Guidelines?
  • What are your steps in optimization?
  • How do you measure the results? What is your timeline?
  • Do you have any experience in my industry?
  • What are your most important SEO techniques?
  • How long have you been in business?
  • What are the things you will do for my site?
  • What are your recommendations?


You have to be careful in selecting given that there are people who perform black hat SEO just to manipulate search engine results and use unethical and aggressive efforts to get traffic. This may bring bad reputation to your site or worse your site will be removed from the search engine’s index. It is important to note that no one can assure a number 1 ranking on Google.

Importance of Choosing Wisely

It is important to only hire an individual or a company that has been in the industry for quite a long time and someone who knows and understand how a search engine rank a site. Choose a well established company, like Coffeebot, which has virtual assistant SEO with the right skills and approach. They have a better understanding on how to make your site look good and only use clean approach to acquire organic traffic. A good hire will not only offer you SEO, but also web design and development as well as lead your business to success.