Based on what I’ve observed in this city, some local businesses don’t bother putting their brands online. Some do, but only to an extent. It’s apparent that not a lot of local entrepreneurs know the success digital marketing can reap for their businesses (especially when done right), which is why as a top virtual assistant service provider, we’re here to give you reasons to invest in digital marketing.

That said, digital marketing isn’t limited to owning official social media accounts (though an active online presence is part of it). In fact, the processes are much more than most business owners are able to handle on a daily basis, which is why most local entrepreneurs don’t think much of it, let alone spend for it.

Since we’re experts on digital marketing, we’ll give you a guide on how some digital marketing strategies can service your business.

Facebook advertising

Since there are still some users who think Facebook advertising is limited to a page, the likes on that page, unmanaged content, and occasional boosts on posts, we’re here to tell you that’s not the case.

Facebook ads are actual ads scattered throughout your News Feed on Facebook. Facebook has one of the most advanced hyper-targeting tools for maximum ROI.

Since your target audience is most likely already on the social network, it’s a great place to start. With hyper-targeting, you can choose which audience your sponsored content appears to. Because ads are appearing on your target market’s News Feeds, you’re more likely to get a high ROI than by advertising without targeting.

Similarly, it helps to have good original content on your Facebook page. This could range from images and videos to links to blog posts that are similar or helpful to your business.

Establish your active online presence to not only inform your audience they can reach you easily on Facebook, but also give them an idea of your brand’s personality. Facebook welcomes different types of content, and has recently been delving more into video, so plan your strategy ahead or consult a Facebook advertising service provider.

Link Building

Being on the first results page of Google is a big deal, and the ways to get there are costly without a strong strategy. One of the best strategies involves link building, which is a way for Google to know your website is popular.

A way to build links is to guest post on blogs. When you find sites in your industry, you can write blog posts for alternative sites as a way to build not just literal links with others in the industry, but also brand awareness and integrity.

Email marketing

Letting people know your brand exists is the whole point of being online, so you can’t miss out on email marketing, either. Email marketing stays as one of the top performing digital marketing strategies online.

If your business is particularly formal, email marketing can help you retain your brand’s image of professionalism. Additionally, people want to do business with someone they know and trust, and email helps create that credibility by sharing enlightening content with your audience.

Similar to Facebook, email enables you to attach your content and tailor your email’s templates to match your own branding.

There are more digital marketing tactics that are equally as effective as those listed above. We know these strategies may not be doable while you’re managing your own business, so know you always have the option to outsource a top virtual assistant service provider. Now that’s a marketing strategy that’s both profitable and cost-effective.

Katrina Veloso
Katrina Veloso
I am a writer, video editor, and film enthusiast. I love pop culture.

Now, sashay away.