The use of the internet has become a social extension of our lives. Not a day passes without us using our respective social media accounts, whether for business or for personal reasons. The idea being is that we always wanted to connect at some point, with our friends and with other people.

But connecting on social media is one thing, to be an engaging company on social media is another. This is where the difference lies. You can always connect with your potential customers or business associates on the web. However, to establish that rapport, that engaging element when using social media is what matters most, especially when you’re maintaining a business online.

Even if your business is small, you can always compete with those large companies by way of social media. As long as you have that strong website, with the right SEO tools, notwithstanding, you can even get ahead of those other companies that are using the same web outlet for their businesses.

Another element why social media is making waves even for small businesses is that it doesn’t involve any cost at all. You don’t need to pay as much like when you get airtime on radio or that ad from a newspaper to promote your business. Getting an account on social media is as easy as saving a file on your computer. All you need to do, though, is to create great content for you to be able to sustain the interest of your clients.

Sustaining their interest means having that engaging attitude online. Sometimes the idea of convincing your customers is not so much a matter of having the right products at your disposal, although that is already an advantage, but more often than not, the way you present or deliver these products is what brings home the bacon. That is the essence of being an engaging company on social media.

Identifying Your Brand

You can’t be engaging at all if you still find it hard identifying your brand or even your persona in relation to your business. There are companies who seem to get across easily with their clients on social media. These companies, though, have a clear picture on what their target markets are and how to market their products with these specific types of clients.

But you can’t give what you don’t have. If you are not engaged with your brand or product, you are at a disadvantage already if you try to engage with your potential customers on social media. How much more if you’re a website development company? You should be able to identify that right from the start. So it is imperative that you identify your brand first for you to be more effective in reaching out to your potential clients.

Create and Communicate

Joining committees and activities with similar interests is one way of increasing your engagement on social media. Or, if you want to have some control over your engagements, you can create your own group and ask others to join in the bandwagon.

Creating or joining groups with like-minded individuals increase your networking potential and would soon pay dividends for your business in the long run. You can even make business partnerships out of it. You no longer need to make major compromises or hassles since you share the same interests with your potential business partner already.

Respond Please

At times, you get comments from your postings on Facebook, or retweets on Twitter. Find time to respond to them. This is another way of getting that necessary engagement on social media. Your customers and even your followers will construe your responses as a way of valuing their time reading your content.

Good or bad, responding to their comments or citing their names after liking your post opens up a lot of possibilities for your business. Never mind if they have some negative comments at first, but if you can respond to it a well-mannered way and redirect that negativity into something positive, then you are engaging well with your client.

Keep On Tracking Them

Aside from responding to them, you should also keep track of their activities online. Your followers or potential customers will be able to appreciate your effort if you can tag them with your activities on social media. Again, the important thing to remember is to make them a part of your social media routine.

Not that you spy on their activities online, but that you’re influencing them indirectly. This will not only develop that all-important camaraderie between the two of you, but also increases the potential of your business being promoted through your associations on social media, whether on Facebook, Twitter or Instagram.

Respond (On Time Too)

It is not enough that you respond to their comments and likes on social media, you should also respond in a timely manner. Timing is everything, especially when it comes to responses on social media. You should also consider when to respond and what type of response that you need to give, in order not to exasperate your followers or clients online.

Keep in mind that responding to them in a timely fashion saves you time and effort in the process. And you will be able to engage more if you’re conscious about responding to them at a proper time. You also need to be sensitive when responding to your clients and even to your followers, because having that engagement is not only your tool of promoting your business online, but also a way of extending your reach, while developing your company’s persona, to your followers and prospective customers.

Julia Jasmine Sta. Romana
Julia Jasmine Sta. Romana
My name is Julia and I'm (formerly) the only tea drinker in the Coffeebot Crew. But my caffeine addiction is just as real and just as debilitating. I consult, write, troubleshoot and brainstorm for the crew. I take my tea black (and green, brown, sometimes red), and my coffee with too much cream.
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