What’s more devastating than losing followers? Constantly losing them every day without knowing how to stop. Not only is it harmful to your Facebook marketing campaign, but it could worsen if you don’t address the situation immediately.
So how do you prevent your social media accounts from losing any more followers? As you read this article, review your page or account and see if you’re committing the mistakes mentioned below. If the answer is yes, here’s what you need to do gain your followers and likers back.
Control Your Frequency of Posting
Sure, you might have a lot of original and exciting up your sleeve, but that doesn’t mean you should share it to your audience all at once. People will get annoyed when your posts start flooding their newsfeeds. Moreover, it won’t be everyone’s cup of tea. It’s important to first test what kind of posts your likers enjoy. You might be surprised to find out that majority of your content are not being received well by your audience.
Preparing a social media calendar that consists of the posts for the week ahead will definitely prevent you from being overwhelmed about what you’ll be sharing. This will also help you stay on top of upcoming events and trends that are relevant to your business niche.
Don’t talk like a salesperson
If there’s one thing you can directly do to turn off your followers, it’s to hit them with that obvious sales talk. This is the reason why marketing is so important. Yes, your goal is to able to able to sell your products or services. But as ironic as it may sound, you’re not going to generate good sales by being too salesly.
The key is to compel them into purchasing your product or service. And to achieve that, you must have a creative team that can produce content that your followers will love and engage them.
Diversify your content
Okay, let’s say you have a regulated frequency of posting and an effective marketing language, but you will still lose followers if you’re going very linear with your content. Sure, your images look gorgeous, but eventually your audience will have already consumed enough of it and will want to look for fresh content. Add some variety. Experiment with videos, curated articles, customer check-ins, and etc.
Competing with many businesses that are similar to yours, your biggest edge you can have over them is your authenticity. Give your brand a story so that your target audience will find it memorable.
Pay attention to interaction
Creating a social media page isn’t just about you posting once or twice per day and leaving them there without doing anything. Gaining success on social media requires participation from both sides. Respond to messages as immediate as possible. Facebook shows how responsive you are to messages and that will encourage people more to go to your page and inquire. You produced content to engage your target audience, so when they leave a comment, reply to them. Be involved in their conversation. This will build trust and reputation for your brand.
Indeed, managing a social media account is hard, but keeping those insights stats green is harder. However, with an elaborate and effective Facebook marketing strategy, it can be a piece of cake. Leave it to your trusted digital marketing company today!