One of the best things that are happening in the social media community is the introduction of new features. Facebook has launched their improvements that will facilitate more room for advertisers to grow into. In the heels of these changes is Twitter which also introduced a way for users to download their archive from the beginning. This means that you can either feel embarrassed or proud of what you have tweeted in the past years or so. For marketing companies, this can be an advantage because it can give them a chance to review what has been put up and what can they do to move forward to the future.

As soon as you are able to get your archived tweets it is time to go to the drawing table and prepare the marketing plan for next year will be. The tweets can be a helpful tool that you can easily see what were put out in the public and what needs to be redone or repeated.

The access of previous tweets can also help you to analyze what works and what does not. This can be more targeted in the lead generation content of your tweets. You will be able to easily identify which were the popular tweets and which ones are forgetful for the audience.

The Twitter account has drawn some praise and flak since the year it was launched. It has been a subject of controversy among famous people. It can generate both positive and negative feed backs from the social media community. One thing I am sure of is that it is a very effective tool that can help connect people, popularize a trend and help products be more accessible to people. Sure there will be other social media that we can use but Twitter proves that it is a force to be reckoned with.