If you’re talking about tactics with your partner search engine optimization company, make sure you’re talking about long-term plans with no shortcuts to success. Successful SEO often requires patience and hard work, and your business deserves nothing less than long-term success. If you are reluctant with any suggested approach, better be acquainted with the three hats of SEO to see where you’re getting yourself into. The last thing you need is getting banned by Google because of unethical practices.
Always stick with White Hat SEO. Not only is it ethical, it is also the most effective method. But if you really want to speed things up, you can resort to pay per click (PPC) campaigns. You can rank up faster in search results with proper PPC campaign management.