There’s no doubt about it – pay per click ads remain big, and now more than ever, it’s important to invest in the best strategies for PPC ads. Catchy text and a regular presence on browsers simply don’t cut it anymore. To make an impression that inspires action, effective strategizing by your PPC management services provider is key.

So how can you start tweaking your PPC management to stand out against the current? Let these 2020 trends get the ball rolling for you.


Utilize audience targeting


If there’s a piece of wisdom that marketers across different platforms place great importance in, it’s knowing and understanding one’s audience. Do you want to focus on the audience that you’re actually engaging (even though they may not be your original intended target market) by enhancing your current campaign? Or do you want to insist on hitting your initial target audience by modifying it?

When you know the audience that you want to capture, and in turn what they want, you can better optimize your ads’ targeting in terms of the material you present to them. As much as keywords are crucial, you have to remember that you are marketing to people, and giving them targeted materials that speak to them makes a huge difference.


Integrate AI and automation


In the business realm, who doesn’t want improved efficiency? With the continued innovations in the tech world, there are more than a few options for more efficient PPC campaign management. Those small tasks that may seem insignificant but actually eat away at your time in total can be safely left to bots and automation – affording you more time for more important matters that need your attention.

Familiarizing yourself with various tools and really noting down your process helps to make things run smoothly whether or not you’re on your computer. According to Ed Leake, who is the Managing Director of Midas Media, “…If you’re not at least using some form of rules or scripts in your workflow, you’re way behind….You might have heard of the Eisenhower Matrix. Using that principle, start with the one thankless task you do regularly. In other words, it takes a lot of time and it has a small impact on results. Take that task and find a machine to do it for you.”


Make the most out of voice search


With basically everybody having increasingly on-the-go lifestyles nowadays, voice search is a godsend. No longer do you have to stop and park on the side of the road if you wish to look up a nearby restaurant on Google. Additionally, you no longer have to sacrifice the accuracy of your search simply because you’re in a rush.

As iterated by finance website The Street, there is immense potential in voice search for online shopping and purchasing in general, and not tapping into it as early as now would be a big waste. Additionally, analysts MoffettNathanson estimates that by 2022, a good 50% of online consumers will most likely rely on voice search to buy.




A quick scour around the internet will show you a lot of trends you’ll be tempted to jump on, but these three will be the best for you to start off with. The next best step to take is to take a look around the different pay per click advertising companies and find the best one to work with.

If you’re in search of an agency that can help you not only with PPC management services but with the rest of your digital marketing campaign, feel free to get in touch with us here at Coffeebot. There’s always a better way to do business, and we’re here to show you how to do it.