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Vital Steps in Lead Generation

Vital Steps in Lead Generation

Nobody wants to have a business with zero to low engagement online. That’s why expert companies hire expert lead generation service providers to help them expand as a brand through gathering leads.   What are leads and why do they really matter for your company?...

Facebook Lead Ads: Leading Your Business To The Top

Facebook Lead Ads: Leading Your Business To The Top

Back in the day, it was a commodity not many would bother hearing about. Fast forward to a decade or so and Facebook has become the holy grail of the world wide web. From SMEs to blue-chip companies -- digital marketers managing their social media accounts use...

Generating Leads Using Hashtags

Generating Leads Using Hashtags

When you’re on the internet, not a day goes by where you don’t come across at least one hashtag. That’s because hashtags are a lead generation marketing tool, and they seem simple enough to use: words or phrases without spaces preceded by the ‘#’ symbol. But using any...

Dark Patterns in Marketing (And How To Avoid Them)

Dark Patterns in Marketing (And How To Avoid Them)

Have you ever visited a website that led you to actually act? A common experience could be signing up for a website that just felt too good to be true. Maybe the website sold you on an experience only their members could share, and you wanted to be a part of that...

Content Marketing for Lead Generation

Content Marketing for Lead Generation

Content is the fuel for lead generation efforts. –Dayna Rothman Lead generation is about gathering potential customers and clients, get them to listen to you talk about your business, and convince them that you are the right company, or that you have the right product...

Tips on Hiring a Lead Generation Company

Tips on Hiring a Lead Generation Company

Online selling can be a bit complicated. There’s so much potential in the platform, but there’s also so much competition and demand to be different to stand out. Finding your potential customers and persuading them to buy your products are two different tasks that...

Why tourism companies should use adwords

Why tourism companies should use adwords

Tourism is a pretty tricky business. There are vacations that have been planned months or even a year ago, and there are ones that have been booked in the last minute. Your job is to be able to be there and catch those potential customers in all their fickleness. That...

Why Software Companies Need Lead Generation

Why Software Companies Need Lead Generation

As any successful business owner can tell, a well-developed business does not rely on the customer effort-wise; pro-activeness on the business’s part is essential. It’s not enough to passively advertise and hope to grab the attention of potential customers anymore....

5 Motivational Quotes About Lead Generation

5 Motivational Quotes About Lead Generation

There's a ton of insight we can learn from other people about lead generation marketing. More than gaining experience from work, perspective can also be found from experts on the field. These quotes are meant to motivate professionals who may be facing difficulties...

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