Do you think of marketing and branding as the same? Do you think that branding will not be complete without marketing? It may seem that way because you always hear about brands and products when it comes to marketing but in reality marketing and branding are two distinct words.
Marketing is more like selling the product or service to the people. Marketing is about advertisements and commercials that will tell you the reasons why you should buy or use the product. That is a far off mark from branding. When you say marketing is pushing it to the people. You want them to buy it regardless.
When it comes to branding it is about the characteristic, values and overall persona of the company. It is the pull. There is no selling in branding; instead it makes people understand who they are, where they are coming from and where they want to go with the company.
Marketing can contribute or enhance a brand. However, a brand is much bigger in scale. Brand is the one that people remember. You might have done countless marketing strategies for a particular product. But chances are more people will recall the brand but will not remember what marketing tools you used to push the product.
Marketing is getting the customers, attracting them to buy your product or services. This may be fleeting and may not work. Branding establishes loyal customers. This means that customers are more loyal to a brand than to a particular product. Hence, there are more products in the market that are more popular compared to their counterparts. The reason for this is because there are already customers who go for the brand than just the product.
Branding is a wider scope. It goes beyond business and profits; it is a way of life.