With over 83 million users in 190 countries, Netflix is an undeniable online giant that not only brings online users on-demand streaming of their shows and movies of choice, but gives them a lot to talk about and share on social media as well.

Netflix’s growth from a mere streaming site with a primarily US-based market to worldwide home essential says a lot. Its continued grab on users can be attributed to certain points in their branding strategy that other business should definitely take note of. So what is Netflix doing right?

A screenshot of the Netflix original series, Lemony Snicket's A Series of Unfortunate Events.

The Baudelaire children with Count Olaf on the Netflix original comedy-drama, Lemony Snicket’s A Series of Unfortunate Events.


A cool take on being user-centered

Just last year, Netflix partnered with creative studio Gretel to provide users with The Stack – an interface that greets users with a dynamic catalogue displaying one show after another, on and on. It also provided a similar display of curated content, allowing users to feel that there’s always something more in store for them.

Making users feel valued by through that “there still more in store for you” excitement and the personal appeal of curated content for the user is their technological take on the “you” attitude that all businesses are to implement.

This doesn’t mean that one should go and get an intricate website built for their business right then and there, not all businesses require such level of online presence, after all; but their concept of incorporating the “you” attitude in their interface says a lot about how much they care about their clients and their preferences.


They give something worth talking about

One of the primary keys to Netflix’s surge in popularity is its social media-friendliness.

Netflix has jumped from just streaming shows and movies to producing their own original content – Netflix originals. The popularity of some of these shows, like House of Cards, Narcos, and Stranger Things, have all driven a significant amount of attention to the site, and in turn has externally-produced shows shuffling to be put on the site, as well.

A scene from Netflix crime drama, Narcos, based on the story of Pablo Escobar, a drug kingpin who earned billions through producing and distributing cocaine.

It’s a great example of how a business can display their prowess through original content in order to attract other businesses to invest in them. Furthermore, original content is a great indicator of legitimacy for a lot, if not majority, of consumers. There’s nothing sketchier than a business who talks about being able to get the job but has nothing but reposts to show for it.


They invest

Putting in effort is imperative if one wants to results, and this applies to anything in life, but most especially with business.

Without a doubt, Netflix has put in a lot of time and money into producing their grabbing original content as well as maintaining their one-step-ahead approach to their user interface. Poorly done work is easy to spot, and a great downer for any company’s reputation and branding.

This is why it’s important to follow Netflix’s example and invest in good material and innovation.

These things that Netflix’s branding teaches doesn’t only apply in one way either, these are points that you can translate into other aspects of your campaign, especially if you plan to advertise on Facebook using videos.

We understand how difficult it can be to do so when you’re busy managing a growing business. When it comes to strategy, more often than not, it’s easier said than done. With video marketing, especially, business owners often don’t have the time and energy to invest in order to make sure they’re at their best.

This is where investing in video marketing agencies could really pay off. Remember, however, that results are only as good as the agency you’re putting money into is, so choose carefully. Check out our digital marketing services to get you started.