The online world has become an inseparable part of our lives since its inception, and with the global pandemic forces most of us indoors, it has become a second haven for many bored and restless people stuck indoors. While online advertising has always been used by businesses to get their brands known, 2020 has forced many companies to rethink their advertising strategies. You should too.

As a pay-per-click advertising company in Davao, we know a few strategies on how to effectively advertise your company online. Here are a few ways to maximize your online advertising in 2020.


Know Your Potential Customers

This is a deceptively simple tip. Knowing your potential customers may seem like it’s no big deal until you get into the nitty-gritty details that turn out to be quite important. For example, if you’re selling handbags, who do you think you’re going to sell them to? What is their age range? What kind of individual would be interested in the kind of handbags you’re selling?
These questions are what should drive your advertising campaign.

A possible solution: Making a Buyer Persona. A Buyer Persona guides you into creating the “ideal customer” with which you can base your online advertising campaigns. With a handy template, you can answer those nitty-gritty questions and start up your advertising in no time.



Diversify your approach to advertising

You’ve probably prepared your fair share of online ads, hiring PPC management services to get those advertisements on people’s search engines. However, you can’t just rely on such ads for your online reach. You have to diversify your approach to advertising, using different platforms to get better exposure.



A possible solution: An engaging social media page (or two). Social media is an excellent way to engage with your potential customers. It’s also an excellent way to do research for your buyer persona (see above.) Having a social media page on more than one social media platform (like Facebook and Twitter) can be more effective than using ads for such platforms. Posting, talking and replying on social media is more lucrative in the long run if you want to get your business known.