Outreach marketing is one marketing strategy that is not very familiar to many. It is usually done through email, but is different from the traditional email marketing per se. As defined by Track Maven, outreach marketing is the practice of distributing information through emails to generate leads. Unlike the traditional email marketing, outreach marketing is less likely to be classified as spam. It is sent from a singular email to another email. It is more personal, and is written in such language that doesn’t aim to candidly promote a product or service. But rather give an incentive in exchange of a favor.
In most cases, outreach marketing is done by reaching out to a blogger, page, or website that has a strong
following. Email is the most common medium for outreach marketing, whereby businesses send out free services or products to the influencer, and in exchange, the business owner usually ask for a review, or any type of online engagement that will help promote their product to their target market.
Though not as popular as email marketing, outreach marketing has been around for quite some time. It is currently used by businesses to promote and strengthen their brand. It also has many possible benefits for businesses.
- Building links
Building links with influencers is also a benefit as much as it is one of the main purposes of outreach marketing. It doesn’t only help promote a business’ latest product/service in a form of a third person referral; it can also help possible long term engagements with the influencer.
- Reach more people
Outreach marketing allows businesses to subtly market to more people that fit in to their target demographics. While straightforward email marketing sometimes does the trick in luring people to check out new products they haven’t tried, partnering with influencers make marketing easier and the marketing efforts appear more reliable.
- Personal touch
When you’re a growing business, creating a marketing strategy that’s targeted but also has personal touch can be really difficult. But through outreach marketing, you get a chance to find a person or group of people to relay the company’s message to more people.
Outreach marketing is not limited to growing companies, since even established companies also utilize its benefits. It is one of the easiest, and doable marketing method that is trusted and used by many. With the right message, and right influencer, outreach marketing could yield many benefits for businesses.
Although it’s easy to treat it as another marketing effort without a surefire effect, it is actually one of the most efficient methods around. Looking at the entire situation, outreach marketing can actually be viewed as a key piece of growing businesses.
However, it is worth noting that choosing the right influencer is also important in the entire process. Reach out to influencers with powerful presence to people within your target market. And if you have a growing business that’s looking into or has integrated outreach marketing to their general marketing strategy, then congratulations, you’re one step closer to spring boarding your brand’s success.
Here are other things you need to know about marketing through email.