If you run a Facebook page, then you’d know that one sure-fire way to promote your page and amass a following is by running ads. PPC or “pay-per-click” is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Instead of getting these visits organically, this type of campaign essentially “buys” these visits.

One of the more popular forms of pay-per-click campaigns is through search engine advertising. Advertisers bid for space in an ad placement in a Search Engine’s (SE) sponsored links when someone searches for a keyword that is related to a company’s business offering.

Whenever your ad is clicked, it sends a visitor to your website, you then have to pay the SE a small fee. When a pay-per-click is working properly, the fee is basically irrelevant, because the visit to your site is worth more than what you pay the SE for it. So, if you pay P150 for a click, but the click results in a P15,000 sale then you’ve made a substantial profit.

To launch a PPC campaign, it’s best to hire a PPC campaign service provider as it can be time-consuming and difficult (assuming it’s your first time to do so).

Another form of pay-per-click advertisements is Facebook ads. At a base level, they function similarly to search engine advertisements. Based on the audience or keyword you select, you pay a particular amount for each ad clicked. The Cost-Per-Click, or CPC, is concluded by how many reaches you receive, and how competitive that audience is. Just like an SE PPC campaign, it would be wise to hire a Facebook ads service provider.

Facebook enables you to create your PPC ads within the Facebook Ads Manager. These ads can be standard photos, videos, or carousel ads (advertising many different links within the same ad).

Once created, the ads can be applied in a variety of spots on Facebook, including the sidebar, desktop or mobile news feed, and audience network. They can also show up on your audience’s Instagram feed, as Facebook owns this platform as well.

For any of your online marketing needs, feel free to contact Coffeebot Digital Marketing Solutions.