All businesses should have a Facebook marketing strategy, regardless of the nature of operations. Facebook is fast-moving, trends and stats change every few hours, and it’s your job to make sure that you’re in on them.

Here are a few things you can do to keep you and your business strategy in the loop.


Identify Your Target Market

In the analog world, it’s called a target market, but marketers typically call it a ‘demographic’ online. Demography refers to the statistical study of populations, especially human beings. Demography encompasses the study of the size, structure, and distribution of these populations, and spatial or temporal changes in them in response to birth, migration, aging, and death.

A demographic is a particular sector of a population. Your demographic will make or break your Facebook marketing strategy because they are who you will potentially be profiting off of. It’s not exactly the smartest idea to market NASA supercomputer parts to people who are in their golden years, is it?

Promote Your Page On and Offline

Promoting your page offline is particularly essential if the nature of your business delivers its products and services physically, like a coffee shop. Unlike an e-commerce company whose business’s sole source of income relies on the internet, brick and mortar businesses rely on tangible deliverables.

The marketing strategy should then be shifted to using Facebook as a means to promote their physical business as opposed to monetizing their content online. The next time people visit your shop, invite them to like your Facebook page for updates on upcoming menu items.

Make Use of Facebook Ads

The Facebook Ad Manager is the marketing gods’ gift to marketers everywhere. You can run, monitor, and analyze all your ads from a single, in-house platform. Running a Facebook ad is closely linked to identifying your demographic because the ads will be targeting them.

The beauty of running advertisements on Facebook is that it’s done at your terms and you can run the ad for as long as you want, given that you have the funds to support it.

Don’t Be Afraid To Experiment

Having a solid set of branding guidelines is GOOD; don’t get us wrong. But repetitive content will leave your viewers bored, and they’ll start looking for sources of entertainment elsewhere vis-a-vis your competitors.

Spice things up a little bit and go with the trends. Ride on the (short-lasting) high of trending topics so that the Facebook algorithm picks your post up. Tweak your content here and there to ensure that you’re keeping things fresh and exciting.

Monitor Your Progress and Implement Strategies Based on Your Analytics

Another inhouse marketing powerhouse is Facebook Insights. Marketers use this tool to monitor Facebook pages and check how receptive the audience is towards the content. There’s so much valuable information that lies in analytics; it’s all a matter of interpreting the data and utilizing it accordingly.

Your strategy will change over time, depending on what the market demands. If you need numbers to back up your claim, then analytics is your bible.

Need a Facebook advertising company to help you with your online ventures? Leave Coffeebot Digital Marketing Solutions a message. We’re here to lend you our digital marketing expertise.