Marketing can be intimidating and expensive. So if you’re just starting out or if you have a small business, it’s understandable why you wouldn’t put marketing as a priority business expense.

But the thing is marketing actually doesn’t have to be expensive or complicated. Advertising on Facebook is affordable, less complicated, and comes with a powerful analytics system that allows you to measure and track the ROI of every dollar you spend.

Regardless of whether you choose to do it yourself or get your social media services elsewhere, Facebook marketing isn’t just an option anymore, it’s a must. If you want your business to survive in this competitive business environment, you have to have a Facebook page. If you want to thrive in your industry, you need active social media presence.

Facebook Is Everywhere

As of the first quarter of 2017, Facebook has reported 1.97 billion users worldwide.

Almost 2 out of every 7 people on the plant has an active Facebook profile.

What does this mean for your small business? Regardless of where you live or what kind of business you have, your potential customers, partners and competitors are on Facebook.

At the very least, your business has to have a presence on Facebook or it might as well disappear. Whether you’re a solopreneur or a mom and pop shop, there will be someone in your area or anywhere in the world who might be interested in what you do.

Given the reach that Facebook has, it makes more sense to invest your marketing budget there than do it elsewhere.

Get More Out Of Your Marketing Moolah

A common misconception people have about marketing is that its results are intangible. They think marketing is gambling. If you do it right and if the odds are in your favor, you’ll win big and make back whatever you spent promoting your business. That gambling mindset might have been the case before the age of internet marketing, but now, not anymore.

One of the biggest benefits small businesses can get when they advertise on Facebook is its powerful customization, targeting, and tracking system.

You can customize your ads depending on what you can achieve, you’ll know exactly if the ad is working or not, and you’ll know exactly what you’re getting for every dollar you spend every day you’re running your ad.

Go Where People Stay

People worldwide spend between 20-50 minutes on Facebook every day. That’s 20 minutes longer than an average TV ad.

When marketing your business, it’s important to be visible where people stay.

Even though most people still spend more time watching TV, on Facebook, you don’t have to compete with multinational corporations who have millions to spend on advertising. On Facebook, your market is less distracted, more engaged and easier to reach.

The disadvantages of marketing on Facebook if you do it yourself are it’s easy to lose track of your goal and be distracted by all the data that comes in.

To get the most out of advertising on Facebook, it’s important to strategize and to be clear on what you want to achieve.

By going to a reliable agency for social media services, for example, the experts can help filter out the noise for you and work with you in developing the right strategy for your business.

Don’t get left behind. Be wise and advertise!