Social media is all about being timely and relevant, which is why social media managers are first in line when it comes to relatable memes and pop culture trends. But even without the occasional relatable meme boom, social media managers can rely on holidays for content.
Holidays are a godsend for social media managers because they’re like templates for established events. The new challenge is how to create a strategy around holidays.
Stories are the future of social media content. It’s available on multiple platforms including Facebook, Instagram, Snapchat, Facebook Messenger, and Whatsapp Status. According to social media expert, Mari Smith is growing 15 times faster than actual feed content.
As of May 2018, the number of daily active stories users on Facebook was around 150 million users, and on Instagram twice as much, with 300 million users.
Creating posts optimized for stories ensures your brand’s profile gets views. Maximize your interactions with your audience by creating stories daily (as stories only last for 24 hours). Use polls, questions, hashtags, and emoji rating stickers to encourage your audience to engage with your page.
You can roll with this on regular days and make special posts during holidays. For instance, you can make a quiz using the poll sticker for Independence Day.
Hold a Photo Contest
One of the more notable social media campaigns in recent years is Starbucks’ red holidays cup. The campaign is basically this: people submit photos of themselves holding the red cup. And that’s it!
Though this campaign may have begun before the existence of social media, it has taken on a new life online. This strategy calls for user-generated content (UGC).
UGC is one way of creating content with the help of your brand’s fans. Using this strategy during holidays can help you generate content like images or videos of your fans, as well as give your brand meaningful engagements with your customers.
For example, if you’re a restaurant, you can ask your fans to post a photo of them and their dads dining in your restaurant for Father’s Day. Not only do you gain a flurry of content, but you also encourage interactions with your audience.
However, it is important to note that this strategy is most appropriate for brands who have accumulated a certain following.
There are many more surefire strategies for your brand to stand out on social media during the holidays. How will you implement your brand strategy for the holidays? If you need a little bit of help, let an intelligent BPO in Davao City help you out!