Email and calls are two mediums for communication that have their own strengths and weaknesses. Marketers understand that, which is why both have become the chosen mediums for marketing products. But in this internet era where almost everyone is glued to their phones and computers, email campaign service is becoming the most effective medium for marketing.

(SEE ALSO: The When and How of Outreach Marketing)

So what makes email marketing an effective tool for consumer conversion?


Unlike other marketing mediums like telemarketing, email marketing is non-intrusive to your daily routines. You won’t get calls in the middle of your lunch, and you won’t have to look at the television while eating just to see what the latest clothing company is selling. Email marketing is literally just marketing made convenient whenever you want it, wherever you want it, and if you want it at all.


Email marketing is a business to consumer communication. Each qualified lead (potential customer) gets a direct email from the company with a personalized message intended to create a business-consumer relationship.

With the right lead generation team, you can ensure that everyone who gets your message are relevant to your business.

Person working in front of a computer

Lead generation, the process of finding qualified potential consumers, ensures that the people who gets the company’s message are those who have previously, in one way or another, expressed their interest in the company’s products.

It can be done in a lot of ways, and the scope of searching for leads often varies from company to company. It ensures that each email sent has a potential to convert a simple consumer into a loyal customer.

Right Offer for the Right People at the Right Time

Lead generation is a direct link to email marketing. By performing your own lead generation process or outsourcing the job to companies with lead generation services, you ensure that you don’t waste sending your messages to folks who might not even buy your products.

By having the right people to do the lead generation service, you get be efficient in your marketing campaign, saving you time, money and effort.

Why Should You Try Email Marketing?

Why Not?

E-mail marketing is a cost-effective digital marketing strategy, especially for small businesses.

Email marketing is the best method to use if you’re looking into reaching more people in a short span of time, in the most time-saving and affordable way possible.

Of course, since an email is essentially the digital version of a written letter, it naturally has its own set of weaknesses.

But like a written letter, it has a personal touch. It can effectively send a message. And if your letter is well-constructed, you can make the other person take action.

Email marketing works best when you hire a virtual assistant from the right company with competitive email campaign services. By having these two, you increase the chances of expanding your pool of loyal customers.

Here at Coffeebot, we offer both e-mail marketing services, and lead generation. Check it out here: