“What do these companies know about the city,and why are they choosing to outsource their needs to Davao City?”
Big corporations and SMe’s are no longer questioning the wisdom in outsourcing to the Philippines. The country has invested largely on its infrastructure, talent pool, and continuously increasing its ranking as a world leader in the BPO Industry. And because of its proven success, other cities apart from Metro Manila are being groomed to take on the increasing demand. One of the cities that emerged as a key location is Davao City. According to the president of the Information and Communication Technology (ICT)-Davao president, Lawyer Samuel Matunog, “Davao, among all the cities in the Philippines, has absorbed the biggest number of the BPO demand in the country last year (2014).” According to the data collected from IT and Business Process Association of the Philippines (Ibpap), by 2014, there was a total volume of 33,000 BPO full time employees. JLL Regional director and Philippine chief David Leechiu was quoted on a different article, saying that “Davao was the largest recipient of BPO traffic after Metro Manila, even beating Cebu”. The metropolitan area is synonymous with Davao City itself, since the city is one of the largest cities in the world by land area and its land area encompasses more than six times the size of Metro Manila and three times the size of Metro Cebu. The size of the city itself is reason enough to expand to the city, but there are more reasons why Davao is building a name for itself in the industry.