Tourism is a pretty tricky business. There are vacations that have been planned months or even a year ago, and there are ones that have been booked in the last minute. Your job is to be able to be there and catch those potential customers in all their fickleness. That may seem difficult to do, because, how are you going to market to someone who hasn’t even planned on going yet? The key is simple: generating online business leads through our friend, Google Adwords. He’s going to be (one of) the best thing that’s going to happen in your life. Here are some reasons why:
Helps you find the right people
Advertising to everyone is not your goal. The internet is composed of way too many people, and not all of them are willing to contact you for your services. With Google Adwords, you can show your ad or ads to the right people, at the right place, and at the right time.
Targeting a group of people in a specific age group, location, or have certain interests or characteristics. This will allow you to find out who are most likely to be willing to book a tour. For example, as millennials today travel as a hobby, it’s be wiser to target your ads to their age group.
You don’t have to wait long
Though search engine optimization is a long term investment, it’s only one of the several important things you need to consider. Adwords is extremely helpful if you are offering something that is time-sensitive such as a travel discount. You want get as much customers to avail in the given time period, and you can’t wait for SEO to generate those leads for you as it could takes several months.
Advertising on Google, on the other hand, deliver faster results. Once you have settled your keywords, and budget, you can display your ad on the search results page immediately. That’s not all of it, your ad displayed on top where it can easily be seen by everyone.
You can control your budget
Reading all the benefits mentioned above, you might think that Google Adwords seem too good to be true and it might come with an expensive price. Well, good news. That’s not necessarily true. Google Adwords doesn’t cost you anything you can’t afford. You are only paying for the amount of clicks your ads get, and you can set a specific budget. You can set a maximum cost per day, or a total cost for the whole campaign.
Keeps you in the competition
Let’s face it, even when you have a website, an active social media page, and a dedicated SEO strategy, there’s still no assurance that you’re going to be the first agency people will go to when they plan to travel. You have to put yourself out there and convince them to choose you. How are you going to do that when your competitors are everywhere, and you don’t have enough visibility? With Google Adwords, you can ensure that you aren’t at the bottom of the ladder.
You can improve your future campaigns
Not all campaigns you’re going to run will work out. Experimenting constantly will give you chances to find what works most efficiently in attracting customers. The best part, you don’t need to pay extra, and you can even gather these useful data for your future campaigns.
Want to start your Google Adwords campaign today? Contact your trusted digital marketing agency today to guide you.