The world isn’t quite the same as it was a few months ago. After the outbreak of COVID-19, most of the world’s population has been discouraged from leaving their houses, with imposed quarantines and lockdowns in most cities and towns. As a result, many businesses, big and small, have to contend with a sudden decrease in customers and the implementation of smaller workforces due to the pandemic. In times like these, It’s important for your company’s digital marketing to be firm and resolute, now more than ever. Here’s why.
That includes your customer base. Since most of us are stuck at home, it’s the perfect time to optimize your preexisting digital marketing plans, because right now, the online world is your only reliable source of communication with your clients.
How do we Improve our Digital Marketing Plans?
Here are a few tips:
1. Factor in the Pandemic: When it comes to online content, COVID-19 can’t be an elephant in the room when it’s already a blue whale in a fishpond (or what’s left of a fishpond, anyways.) You cannot ignore the effect that the pandemic has on your customers. They can’t visit your stores physically due to quarantine, for example. When making online content (Email, social media posts or the like), make sure to be upfront about the effects of the lockdowns/quarantines on your services, and how your business is still persisting in spite of them. This brings us to our next point.
2. Create Sensitive and Engaging Content: Everybody’s on edge, especially on social media. Your content team (or the content team of the digital marketing company that you’re outsourcing to) should write content that offers solutions and reassurance to your customers. This doesn’t mean that they should make feel-good posts or motivational statements. Rather, their content should have a “human touch”, as it were, in how the emails and social media posts they are making should sound like they are being generated by people who care about their customers in a difficult time like this. Engaging content has always been important for digital marketing, but right now, it’s what will make or break your online marketing ventures.
The online world is your most reliable source of advertising and engagement right now, so you should consider investing in digital marketing solutions for your company. You can outsource your digital marketing needs to Coffeebot Solutions. We can help your business’ online marketing grow in these trying times.