Davao City, Philippines — December 2, 2025 — Coffebot Solutions founder Jessica Madrazo took the stage at JCI Malagos Davao’s WISE: Work Smarter, Market Smarter with AI event. It took place at the Lyceum of the Philippines, Davao. The focus was on using artificial intelligence safely and effectively in jobs and business.
The event brought together a wide range of participants. About 600 students attended the morning session. They were eager to learn how AI is shaping future careers. In the afternoon, the focus moved to application and growth. More than 20 MSMEs and business pros took part in discussions. They explored real-world uses of AI, marketing automation, and advertising.
Madrazo led two sessions: “Responsible Use of AI in the New World’s Career and Business” and “The Real Power of AI: Marketing Automation and Ads.” Both aimed to go beyond buzzwords and demonstrate how AI can achieve real business results.
Why Should Businesses See AI as More Than a Content Tool?
Madrazo tackled a common myth: AI isn’t only for making blogs, emails, or social media posts. She encouraged attendees to shift from asking, “What can AI write?” to “What can AI run?” Shifting from Creator Mode to Operator Mode makes AI a strategic tool. It focuses on achieving outcomes instead of just outputs.
What Foundations Are Needed to Make AI Work?
For AI to deliver meaningful results, Madrazo emphasized three essentials:
- Process (SOPs): Clear, step-by-step workflows are required for automation.
- Structured Data: AI needs organized information from CRMs or databases.
Integration-Ready Tools: Systems need to connect easily. Legacy software without APIs can hold back AI’s potential.
What Are Examples of AI in Action Today?
Madrazo demonstrated practical AI workflows using n8n and Meta Andromeda, including:
- Automating lead handling to CRM, Slack, and email sequences (boosting conversions by 40%).
- Natural-language queries in Google Sheets.
- Gmail labeling automation.
- Social media post automation from trending searches.
- AI-generated TikTok videos for multi-account management.
What Does the Future of AI in Marketing Look Like?
Madrazo showcased Meta Andromeda’s predictive modeling and signal-based targeting. She said that using n8n with the Meta Conversions API can automate customer acquisition. It can also improve ad campaigns and send real revenue data back into workflows.
Key Takeaway
AI’s business value lies in systems over content. By linking tools and managing workflows, companies can work smarter. They can also use AI-driven agents to market better and see real ROI. Coffebot Solutions continues to support organizations in leveraging AI responsibly and effectively. Check out Coffebot Solutions’ AI Services to help automate your business. Contact us to help create structured AI systems to boost both operational and marketing results.